NorthFIT Performance Services

With a Level 3 USAC Coaching License, a Master's degree in Exercise Physiology, as well as decades of experience in endurance athletics, Dr. North is prepared to coach beginner, novice, and intermediate endurance athletes of any discipline.  Years of individual and team racing experience enable Dr. North to coach his clients with seasoned wisdom. Not your average coach, his clinical education and experience in exercise physiology, sport nutrition, and human anatomy provides you a wider scope of services.  

NorthFIT Endurance Coaching provides you with a day-by-day training program, weekly coaching meetings, and unlimited Q&A for topics such as nutrition, gear, time management, and race strategy.  In addition, you get access to injury screening/rehabilitation as well as provide supplementary hands-on services such as massage and joint mobilization/manipulation, all under the same roof.  Not to mention, Dr. North is practiced in providing mental toughness strategies for motivation, setting/changing goals, suffering loss/failure, and dealing with physical and psychological trauma. 

"My coaching goal is to combine all of my tools and abilities into one comprehensive service that enables my clients to experience all parts of the human performance spectrum under my direct guidance and care."

Whether you're looking to improve your handling skills on the trails, gravel, road, or snow, NorthFIT is here for you.  2 decades of training and racing experience along with a Level 3 PMBIA Coaching Certification will facilitate a novice rider to rise to intermediate skill levels, and help intermediate riders dial in their bike handling ability.  

If you're on the timid side, rest assured that Dr. North will start your out with a basic skills history and assessment, and begin your coaching session at a conservative pace on appropriate terrain.  Of course, it doesn't hurt to have a Coach who is also a seasoned medical professional, and Certified in Wilderness First Aid.  

Interested in amping up the fun and turning your coaching session into a party?  Group rates are available, so bring your friends!

Do you want to tune-up your running mechanics, or do you have pain that is only present during your runs? This service entails a detailed video assessment of your current mechanics, assessment of potential problems, and recommendations on solutions to remediate or compensate for your particular issue. 

NorthFIT is excited to be the first business in Central Oregon to provide this unique and rare service to clients, whether they be elite-level athletes or weekend warriors who want elite-level treatment.  As your personal Soigneur (French for “caretaker”), Dr. North will be there for you on Race-Day, all day, providing you with any help you might need.  Pre-event massage, transportation, meal preparation, feed-zone support, equipment management, technical support, event photography, first aid, post-event massage, and of course… celebration!  If desired and possible, Dr. North will even participate in the event with you as your coach, pacing guide, and pack mule.  You work hard, and deserve professional treatment, so let NorthFIT show you how that feels.  

Bend, Oregon is known as the outdoor recreation capital of Oregon, and has the highest average number of sunny days in the state.  Chances are, whatever part of the year you'd like, there is a time and place to fit in an epic ride.  

Whether you live here or are just visiting, Central Oregon is known for its cycling-friend weather, diverse and scenic roadways, adventure gravel, and expansive network of well-maintained mountain bike trails.  Whatever your flavor, let Dr. North know your ride preferences and he'll create and lead you on a customized experience based on terrain, time, fitness, skills, and scenery.  

As an added bonus, you get a tour guide who also happens to be a seasoned medical professional, a licensed and certified cycling coach, a competent trailside mechanic, and certified in Wilderness First Aid.  From your gear, to your fuel, to your body, Dr. North will take great care of you and ensure a stellar time!